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Career Prospects in Retail Merchandising

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Many small business owners are under the impression that merchandising and product display are redundant activities for their retail businesses. They believe that these activities call for unnecessary expenditures. However, display and merchandising are important parts of any marketing plan, even if retailers must operate on shoestring budgets. This article will attempt to convey the importance of merchandising and explore the range of careers available to aspiring professionals in this area.

Industry Overview Retailers operate in a highly competitive market. Customers have many more choices than ever before, and retailers increasingly must vie for customer attention just to keep their stores in business. Today’s retailers pay close attention to how much return they get on every dollar invested. They spend substantial time and money to ensure uniqueness in their operations to obtain repeat sales. Retailers are also aware that money spent on activities like store promotions, displays, posters, and advertisements is lost if customers do not turn up at their stores or leave without purchasing. Quite often, retailers fail to realize that poor sales are due to poor product presentation rather than the quality of products within their stores. It is imperative to realize that merchandising is about more than simply stocking and arranging products on shelves. It is truly an integral component of the store’s overall business and can go a long way toward improving its image. Merchandising is all about creating a congenial environment that aids customers in their overall shopping experiences. Additionally, merchandising begins long before customers actually enter the store. Retailers should ensure that their stores:
  • look appealing and welcoming to customers
  • have clear and professional-looking signage that is distinctly visible to customers
  • possess neat and orderly interiors
  • have helpful and pleasant staff to assist customers with their shopping needs
  • have merchandise arranged in an orderly fashion
  • have unambiguous signs showing prices and prominently displayed promotional offers
  • are free from clutter and do not confuse shoppers
Therefore, even if a retailer is operating on a limited budget, customers should feel they are visiting a well-presented store from the moment they arrive to the completion of the shopping experience. Retail thrives on making even ordinary-looking objects and mundane activities appear dynamic and exciting. Therefore, retailers should strive to make even the most static of displays look novel and innovative. The point of merchandising is to make customers feel that there is always something new and innovative to look at and shop for every time they come in to make a purchase. Qualifications and Careers Retail merchandising is all about moving products off the shelves. For this reason, more and more retailers are beginning to understand the importance of merchandising. And therefore, more and more professionals are now seeking out retail merchandising as a viable career option. A career in retail merchandising prepares professionals to become adept at:
  • supervising employees in large and small stores
  • arranging products on store shelves so that their visual displays persuade customers to purchase
  • working with retailers to procure quality merchandise at cost-effective prices
  • working with a wide range of retailers in a variety of industries
Careers in retail merchandising attract candidates with genuine interest in and flair for fashion and business. Candidates require good customer service skills, including the ability to interact with people from different backgrounds. Along with these more obvious qualifications, candidates need problem-solving and data-analysis skills, as well as the ability to forecast trends and ascertain priorities. Summary Typical employers of merchandisers include home improvement stores, department and discount stores, manufacturers and retailers, import and export companies, and electronics stores. Many visual merchandisers also opt to become self-employed business owners. Job titles in the retail merchandising industry include product coordinator, merchandise coordinator, business analyst, customer service manager, visual merchandiser, and customer experience manager, among others. A range of universities and professional institutes offer courses in retail merchandising. Interested professionals can conduct independent online searches or seek professional advice to find the best programs for them.
On the net:The Importance of Retail Merchandising
www.sideroad.com/Retail_Services/retail_merchandising.html

Retail Merchandising
www.stpaulcareers.umn.edu/options/careers_majors/careers/retail_mer.html If this article has helped you in some way, will you say thanks by sharing it through a share, like, a link, or an email to someone you think would appreciate the reference.

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