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Retail Jobs >> Retail Articles >> Retail Career Feature >> Retail Selling: Useful Tips
  • Retail Career Feature

Retail Selling: Useful Tips


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Selling is the soul of retailing. In absence of good salespeople, brands, and store designs, advertisements will fail to bring profits to the store.

Retail Selling:  Useful Tips
Learn to think only from a customer's perspective.
Retail management is aware of the significance of selling. To create a good sales team, managers search hard to find good candidates, and once they do, often pay them well and spend a lot of time training them. Unfortunately, people who intend to make their career in retail often consider selling from the sales floor as an entry-level grunt job. Despite being good at the art of selling, most retail sales people would rather move to other areas of the industry as soon as they can.

In a retail store, everyone hired as a salesperson sells, but most are not successful at it. Perhaps they'd like reminders about what customers appreciate. Here are some suggestions for those who want to improve.
  1. Make Customers Feel Welcome

    Greet your customers with a big smile and a thank you for coming. Instead of hiding yourself behind a huge sales counter, come out front and break the physical barrier.

  2. Build a Rapport with the Customer

    Repeat customers afford a great opportunity to move from simple greetings to a little chat about niceties. An exchange of non-sales-directed talk will go a long way in helping the customers open up and build a better relationship.

  3. Know Your Product and Services

    Invest some time in understanding your product or service. Try to know all the features of the product and their relevance from customers' point of view. Ignorance about the prevailing promotion schemes will not only hamper the sales but affect your career, as well. It is a good idea to know the advantages and limitations of your product or service. Knowledge of the market and the competitors will add value to your service, because you'll be able to differentiate your product from the rest and position it advantageously.

  4. Follow Up

    Many retail sales persons make a mistake of treating customers as a one-time transaction. They consider the deal to be over once the customer makes the payment. Follow-up is the key to get repeat sales. A satisfied customer brings referrals and buys again.

  5. Help People

    Help people in your store. Take an interest in them and answer their questions with a positive attitude. Find out their requirements. Even if they don't buy anything from you today, maybe they'll buy from you tomorrow.

  6. Focus on Customers' Agenda

    Don't forget that you are paid only because customers buy from your store. Learn to think only from a customer's perspective. Hard-selling or trying to sell fast may earn you your commission today, but your company may lose that customer in the long run.


On the net:

10 Common Mistakes Retail Salespeople Make
www.dmsretail.com/selling101.htm

Retail Selling Success Tips
www.sellingstrategies.com/articles/04_04_selling_sucess.htm

Top 10 Selling Tips
www.ideasandtraining.com/Top-Ten-Selling-Tips.html

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 suggestions  good idea  profits  industry  customers  smile  implications  management  retailers
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