total jobs On RetailCrossing

205,468

new jobs this week On RetailCrossing

17,322

total jobs on EmploymentCrossing network available to our members

1,476,549

job type count

On RetailCrossing

The Emotional Component of Shopping

0 Views      
What do you think about this article? Rate it using the stars above and let us know what you think in the comments below.
The retail industry depends on the patronage of consumers. In the United States, consumer spending accounts for two-thirds of all national activity, making it a crucial factor in the country's economy. Over the years, the retail industry has remained extremely competitive. Therefore, retailers must constantly evaluate and revamp their business models to consider and counter the competition using the latest business trends and tools.

Market forces have created an increasingly difficult scenario for retail business operators. Most financial institutions measure the retail sector's performance using forward-looking plans. This means that retailers need to remain constantly upbeat and optimistic when forecasting future trends, despite the presence of extremely competitive circumstances.

The competitiveness of the retail industry keeps the focus on the consumer. Retailers know that courting consumers is the key to retaining business. Today, companies cannot depend on customers simply walking in and purchasing if they want to generate revenue and remain viable in the market. Retailers understand that providing quality goods and services generates consumer satisfaction and thereby consumer loyalty. Loyal consumers bring repeat business, sustaining the constant stream of revenue so crucial to retail.



However, in an intensely competitive situation, consumers tend to be discriminating and finicky. Under these circumstances, it becomes more difficult for the modern-day retailer to hold onto the consumer. Many researchers have pointed out an emerging pattern: contemporary shoppers expect fulfillment from their shopping experiences. Consumers do not consider this a bonus but, rather, a fundamental component of the pleasure they obtain from shopping.

Since consumers constantly face a plethora of shopping choices vying to attract their attention, they seek intangible rewards such as emotional satisfaction and added value from the products they buy. Therefore, consumer loyalty generally takes a backseat to what many shoppers call the "alternative shopping experience." This can diminish consumer loyalty to retailers.

Consumers seeking emotional rewards from shopping look forward to receiving higher forms of gratification. This is typical in a situation where consumers hold the keys to financial gains in the retail industry. The retail industry faces this uncertainty every day, and retailers must continually do more to retain their traditional consumer bases.

The fundamental components of this equation are essential product, value addition, emotional satisfaction, and consumer delight. More and more retailers across the United States are moving toward this emerging trend of developing more consumer-centric services. They are moving away from what they think could delight consumers toward what they are sure will delight them.


Retailers are changing how they interact with shoppers, providing consumers with more interpersonal shopping experiences. They are looking for ways to ensure that shop associates spend more time with consumers.

Furthermore, they are beginning to realize what makes shoppers feel they have had outstanding shopping experiences. Researchers point out that it is not the basics of shopping alone that appeal to consumers but other human values attached to shopping, such as connection to the product, happiness about using it, and feelings of appreciation.

Retailers also understand that their relationships with consumers extend beyond typical transactions. They are increasingly spending more one-on-one time with their shoppers and plowing the information they gather back into their staff members and related networks so they are able to discern shoppers' needs. Shoppers tend to spread evaluations of their experiences by word of mouth, and in today's competitive world of retailing, companies realize that it is crucial that consumers communicate their delight rather than their disappointment.

Retailers constantly need to keep track of the components consumers add to their ideal shopping experiences. Successful retailers remain competitive by constantly assessing their customers' emotional desires in addition to catering to their fundamental shopping needs.
On the net:E-retailing Continues to Shine in Survey of Consumer Satisfaction
www.internetretailer.com/internet/marketing-conference/57359-e-retailing-continues-shine-survey-consumer-satisfaction.html

Consumer Shopping Value, Satisfaction, and Loyalty for Retail Apparel Brands
www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Articles/2840090301.html

Customer Satisfaction and Customer Loyalty Overview
www.surveyvalue.com/customersat_overview.html
If this article has helped you in some way, will you say thanks by sharing it through a share, like, a link, or an email to someone you think would appreciate the reference.

Popular tags:

 United States  consumer loyalty  plans  presence  trends  constant  retailers  consumers  economy  pleasures


The number of jobs listed on EmploymentCrossing is great. I appreciate the efforts that are taken to ensure the accuracy and validity of all jobs.
Richard S - Baltimore, MD
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
RetailCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
RetailCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2024 RetailCrossing - All rights reserved. 21