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The Significance of Display in the Retail Store

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It is challenging for retail professionals to understand their customers and win their loyalty. Professionals in retail establishments test all of the known tools of marketing to attract customers and increase their sales.

Though marketing authorities have written volumes on customer psychology and researchers have spent their lives analyzing buying decisions, we are still searching for selling strategies that will always deliver. The unpredictability of sales makes our task a continual challenge.

Motivating customers to visit the store and making them buy are two different things and require different strategies. Research has revealed that 60% of customers make buying decisions while they are in the store. This revelation clearly signifies the value of ambience, design, and


display in the retail store that direct customers to make purchasing decisions.

A few simple ideas can revitalize a store's displays. Apart from proper utilization of space, a strategic mix of colors, layout, and balance can help retail professionals create an enticing ambience for their customers.

Here are some tips that can help retail professionals not only attract customers but also convert their interest into purchasing decisions:
  1. Select the focal point of the store. A store lacking a focal point will confuse visitors. Unless you determine what visitors should notice in your store and design accordingly, people will meander aimlessly and fail to decide on products.

  2. Plan the layout. Rather than displaying products haphazardly, visualize some layouts, sketch some potential designs, and try out one or two before settling on the shape of your display plan.

  3. Create symmetry. Good stores balance colors, spacing, and heights and weights of products. Logical grouping of products will result in convenience for customers.

  4. Keep the design simple. Trying to do too much takes away from a store's design. The goal is to keep the layout easy to follow and attractive to customers. Simple rows and shelves at eye level are always the best way to display merchandise.
In addition to considering these primary factors, retail store professionals should strive to innovate and change their displays periodically. Learning has great value in store management, and there is no harm in acquiring ideas from competitors. Effective monitoring and analysis of your store's layout can be highly beneficial.
On the net:Display Sense: Top 10 Tips
www.displaysense.co.uk/top-ten-tips

Display Fixture Tips
www.allendesigners.com/tips.asp

Display Tips
www.flamingodisplay.com/display_tips.htm

Tips for Creating a Winning Display
www.fastsigns.com/tipswinningdisplay.html
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