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Job Details

Senior Director North America Visual Merchandising amp Styling

Company name
Nike, Inc

Beaverton, OR, United States

Employment Type

Retail, Executive, Manager, Marketing

Posted on
Jun 02, 2023

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Bachelor's Degree in Business, Marketing, Visual Merchandising, Design or related field or equivalent combination of education and experience.

Extensive visual background with previous experience in a large scale vertical retail environment and understands reaching broad scale at an accelerated pace.

Deep experience working with Sr Leadership to influence decisions and inspire change at scale. Growth mindset with strong learning agility and team oriented leadership style. Consumer obsessed with a pulse on industry trends across innovation, sport, culture and fashion.

Brings an elastic leadership style and is comfortable with ambiguity or white space.

Possess a clear passion for the art and science of visual merchandising & styling.

Passion for team leadership, people development and coaching & mentoring a diverse team.

10 years of experience in retail marketing, visual merchandising, product merchandising or directly related experience.

Exceptional verbal and written communication skills as well as strong influencing & negotiating skills required.

Confident presentation and computer skills with command of Outlook calendar, Excel, PowerPoint and Keynote, Mac proficiency strongly preferred.

Ability to travel approximately 6-10 times per year.


The Visual Merchandising & Styling (VMS) function is responsible for developing and implementing inspiring, premium and elevated consumer experiences and presentations for the Nike brand across the North America marketplace. The VMS team works collaboratively across brand and business partners to develop product journeys, presentation strategies, styling direction as well as playbooks & training programs that create a distinct point of view for the brand at retail. Additionally, the VMS Team works directly with business, operations and design functions to develop, drive and scale new concepts / retail expansion for the Nike brand across the marketplace. The VMS team’s success is amplified by a connected network of world class talent across WHQ, territories, key cities & in-store!


We are looking for a curious, driven and passionate retail leader who has a deep understanding of the role visual merchandising plays in developing and delivering the ultimate consumer experience at retail. This person will be a transformative, big picture problem solver who will lead & drive a strategic vision across both brand and business units while inspiring, coaching and leading a direct & indirect team of Directors, Managers and Specialists. We are looking for someone who is a proven people leader and talent developer, has strong communication & influencing skills and who is results & solution oriented. This person will work across multiple functions and levels within the organization which requires them to be a strong strategic thought partner who can influence decision making at the highest levels of the organization. You have an understanding of the retail marketplace as this role oversees Nike across both direct and wholesale channels.


This role leads the development of seasonal and 365 VMS presentation strategies, tools and direction that set the expected brand standards and enables flawless execution across the North America sport marketplace inclusive of all Nike Stores (inline & value) as well as Marketplace Partners (wholesale). You will play a critical role in the development of the Nike Store concept portfolio and you are a key functional partner in shaping and driving of the NA retail transformation & expansion plans. A typical week consists of brand & business cross-functional meetings focused on the development of retail concepts, new door openings, seasonal VMS planning and in season read & react based on the needs of the business. In this role you will work closely with Geo, Territory & City VMS partners to understand the needs of the marketplace and to refine tools and direction as needed to make continual improvements. Additionally, you will lead a diverse team across multiple VMS subject areas including Sport Performance, Retail Concepts, Door Openings and City & Territory.

Translate brand concepts & consumer marketing strategy into a seasonal visual merchandising vision & direction that drives brand impact and engagement across all Nike Stores (inline & value) and marketplace partners (wholesale).

Develop curated and comprehensive product journeys across women’s, men’s & kids that are informed by consumer segmentation and result in growth across our sport performance priorities.

Collaborate with design on retail concept development and optimizing marketplace expansion, delivering premium brand experiences at scale.

Deliver seasonal toolkits, direction and training modules that inform & empower key global cities, territories and stores to implement the seasonal strategic vision.

Directly coach, lead & develop talent across the visual merchandising network – Geo, City, Territory & In-Store. This will entail coaching, development, helping with hiring decisions, driving performance management, and recognition/rewards.

Develop and foster strong and collaborative working relationships with Global & Geo Marketing functions, Merchandising, Design, OPS as well as the field organization.


In this role you will be working with a diverse set of teams and individuals within multiple brand and business functions across WHQ and field organizations. This role reports directly in to the VP of Consumer Direct Marketing (CDM) and is expected to build and sustain strong and collaborative working relationships with Global & Geo Leadership inclusive of Marketing, Nike Stores / Marketplace, Merchandising, Planning and Program Management among others. You will also work closely with Geo, Territory & City teams to build a strong flow of communication and an open dialogue to understand team needs and relevant marketplace and competitive trends.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call 1 503-671-4156 and let us know the nature of your request, your location and your contact information.

Company info

Nike, Inc
Website :

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